What role does the reseller play in marketing?
What role does the reseller play in marketing?
发布时间：2025-02-03 23:14:30
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答案：Manufacturers usually don’t sell directly to consumers. Most companies market their products through a distribution channel that includes a network of resellers. A reseller (or middleman) is a business firm that operates between the producer and the consumer or industrial purchaser. It deals in trade rather than production. Resellers include both wholesalers and retailers, as well as manufacturers’ representatives, brokers, jobbers, and distributors.
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