What is the difference between qualitative and quantitative research?
What is the difference between qualitative and quantitative research?
发布时间：2025-02-04 02:32:41
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答案：To get a general impression of the market, the consumer, or the product, marketers typically start with qualitative research. This enables researchers to gain insight into both the population whose opinion will be sampled and the subject matter itself. Then, to get hard numbers about specific marketing situations, they may perform a survey or use some other form of quantitative research.
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