What is a yardstick company?

A、A yardstick is an establishedn firm that is comparable to the venture on some dimensions that are important to forecasting.;
B、A yardstick is an established firm that is the best-performing company in the venture'sindustry. ;
C、A yardstick is an established firm that is the largest company in the venture's industry. ;
D、A yardstick is an established firm that is competing with the venture.