Which of the following options best describes the target marketing concept?

A、Identifying smaller, more targetable market segments, then tailoring the marketing mix to best appeal to those segments.
B、Identifying business-to-consumer markets, then tailoring the marketing mix to best appeal to those markets.
C、Identifying business-to-business markets, then tailoring the marketing mix to best appeal to those markets.
D、Developing a marketing mix for the market.