Define a global brand. How important are global brands?
Define a global brand. How important are global brands?
发布时间：2025-03-06 01:58:10
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答案：A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors. The importance of a brand name, even in the nonprofit sector, is unquestionable. Companies with strong brands strive to use those brands globally. Even perceived “globalness” can lead to increases in sales. Ideally, a global brand gives a company uniformly positive worldwide brand associations that enhance efficiency and cost savings when introducing other products with the brand name. 定义一个全球品牌。 全球品牌有多重要?全球品牌被定义为在世界范围内使用名称、术语、符号、符号(视觉和/或听觉)、设计或其组合,以识别一个卖方的商品或服务,并将其与竞争对手的商品或服务区分开来。 品牌的重要性,即使在非营利部门,也是毋庸置疑的。 拥有强大品牌的公司努力在全球范围内使用这些品牌。 即使被认为是“全球化”,也会导致销售额的增加。 理想情况下,一个全球品牌给一个公司一致积极的全球品牌协会,以提高效率和成本节省时,介绍其他产品的品牌名称。
